What is a good ROAS for Google Ads?

A good ROAS for Google Ads depends on the campaign type. Search campaigns typically see 2-4×, Shopping campaigns 4-8×, and Display 1-2×. Your target should be based on your break-even ROAS calculated from profit margins.

How does Google Ads calculate ROAS?

Google Ads calculates ROAS as (Conversion Value ÷ Cost). This appears in your campaign reports. Note that attribution models (Last Click, Data-Driven, etc.) affect how conversions are counted.

What is Target ROAS bidding?

Target ROAS is a Smart Bidding strategy where Google automatically sets bids to achieve your desired return. If you set 400% Target ROAS, Google aims for $4 conversion value per $1 spent. Requires conversion tracking with values.

Why is my Shopping ROAS higher than Search?

Shopping ads show product images, prices, and reviews directly in search results. Users who click are further along the buying journey, leading to higher conversion rates and ROAS. It's normal for Shopping to outperform Search.

How can I improve my Google Ads ROAS?

Key strategies: 1) Use Smart Bidding (Target ROAS or Maximize Conversion Value), 2) Add negative keywords weekly, 3) Improve Quality Score, 4) Test Performance Max campaigns, 5) Segment and optimize by device/location.

What is a good ROAS for Google Ads?

A good ROAS for Google Ads depends on the campaign type. Search campaigns typically see 2-4×, Shopping campaigns 4-8×, and Display 1-2×. Your target should be based on your break-even ROAS calculated from profit margins.

How does Google Ads calculate ROAS?

Google Ads calculates ROAS as (Conversion Value ÷ Cost). This appears in your campaign reports. Note that attribution models (Last Click, Data-Driven, etc.) affect how conversions are counted.

What is Target ROAS bidding?

Target ROAS is a Smart Bidding strategy where Google automatically sets bids to achieve your desired return. If you set 400% Target ROAS, Google aims for $4 conversion value per $1 spent. Requires conversion tracking with values.

Why is my Shopping ROAS higher than Search?

Shopping ads show product images, prices, and reviews directly in search results. Users who click are further along the buying journey, leading to higher conversion rates and ROAS. It's normal for Shopping to outperform Search.

How can I improve my Google Ads ROAS?

Key strategies: 1) Use Smart Bidding (Target ROAS or Maximize Conversion Value), 2) Add negative keywords weekly, 3) Improve Quality Score, 4) Test Performance Max campaigns, 5) Segment and optimize by device/location.

ROAS Calculator

Google Ads ROAS Calculator

Calculate your Google Ads Return on Ad Spend instantly. Compare performance across Search, Shopping, Display, and Video campaigns.

100% Free

Google Ads Optimized

Instant Results

Google Ads ROAS Calculator

Google Ads Spend

Conversion Value

Your Google Ads ROAS

Good

Google Ads ROAS

4.00×

400%

Profit / Loss

$3,000

Google Ads Spend

$1,000

Suggested Target ROAS

3.60×

Above average performance for Google Ads. Keep optimizing!

Target ROAS Smart Bidding

Google's Target ROAS automatically adjusts bids to achieve your desired return.

Based on your current ROAS, we suggest setting Target ROAS to

3.60×

How to Set Target ROAS in Google Ads

1Calculate your current ROAS using this tool
2Set Target ROAS slightly below current (e.g., 90% of current)
3Go to Google Ads → Campaign Settings → Bidding
4Select 'Target ROAS' as your bid strategy
5Enter your target value and save

💡 Start conservative—setting Target ROAS too high limits reach. You can always increase it later.

Google Ads Benchmarks by Campaign Type

ROAS varies significantly by campaign type. Compare your performance:

Campaign Type	Average ROAS	Good ROAS	Notes
Search	2-4×	4×+	High intent, users actively searching
Shopping	4-8×	8×+	Product listings, best for e-commerce
Display	1-2×	2×+	Brand awareness, lower direct ROAS
Video/YouTube	1.5-3×	3×+	Brand storytelling, mid-funnel
Performance Max	3-5×	5×+	AI-optimized across all channels

Shopping campaigns typically have the highest ROAS due to high purchase intent. Data based on Google Ads industry reports (2023-2024).

Google Ads ROAS Formula

Google Ads ROAS = Conversion Value ÷ Ad Spend

If you spent $1,000 on Google Ads and generated $4,000 in conversion value, your ROAS is 4× (or 400%)

ROAS Percentage = (Conversion Value ÷ Ad Spend) × 100%

Suggested Target ROAS = Current ROAS × 0.9 (conservative approach)

How to Improve Your Google Ads ROAS

Use Smart Bidding Strategies

Enable Target ROAS or Maximize Conversion Value bidding. Let Google's AI optimize bids in real-time.

Review Search Terms Report

Check weekly for irrelevant search terms. Add negative keywords aggressively to reduce wasted spend.

Optimize Quality Score

Improve ad relevance, landing page experience, and expected CTR. Higher Quality Score = lower CPC = higher ROAS.

Segment by Device & Location

Analyze performance by device and location. Adjust bids or exclude underperforming segments.

Test Performance Max

Performance Max campaigns use AI across all Google properties. Often outperforms single-channel campaigns.

Frequently Asked Questions

⚠️ Note: This calculator uses the standard ROAS formula. Google Ads may display different values due to attribution model settings. Always verify with your actual account data.

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What is a Good ROAS?

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Plan Your Target ROAS Strategy

Use our Target ROAS Calculator to optimize your Smart Bidding.

Target ROAS Calculator Break-even Calculator